Auto Meter returns to PMRA for 2009

Instrument giant to continue with contingency awards for new season

SYCAMORE, IL (January 12, 2009) – The Pro Modified Racing Association (PMRA) drag racing series is once again pleased to announce the involvement of Auto Meter Products for the 2009 season.

The instrument company will be posting contingency awards at each PMRA series event for the upcoming season.

Auto Meter offers its customers the most extensive line of technologically advanced, competition-inspired, and race-proven instruments of any aftermarket automotive instrument supplier in the world today.

 “Auto Meter is pleased to support the PMRA again in 2009,” said Marc Erickson, Director of Motorsports of Auto Meter Products. “The PMRA has proven itself as a good series with great teams. It also does a great job both on and off the track with its venues, the fans, and series sponsors.”

“Having Auto Meter Products on board with the PMRA again this season will be great for our series, and shows their commitment in drag racing” stated Bruce F. Mehlenbacher, Director of Operations of the PMRA. “Auto Meter Products is the most respected manufacturer of high quality, performance aftermarket instrumentation, tachometers, and gauges, and we’re very happy to have them on board once again.”

The PMRA contingency programs are designed to increase the sponsor’s product sales and exposure to the target market of the series teams and to their fans.

 “We will present a contingency award to the low qualifier and winner of each of the PMRA drag racing series events in 2009” added Erickson. ”Auto Meter is pleased to be a part of this series.”

For half a century, Auto Meter Products has provided top competitors the power of information. Its instruments have run on virtually every competition course in North America, and can be found relaying critical information to drivers in all types of motorsports from record-setting 300 mph-plus passes at Bonneville to hot laps on the high banks of Daytona. Every gauge, tachometer, and data acquisition system is designed and engineered with the power and precision necessary to communicate the exact information top race teams demand in the most intense competition environments.

Auto Meter Products will provide the information needed to cross the finish line first. For more information contact Auto Meter at (815) 895-8141 or visit www.autometer.com

The PMRA will compete at several drag strips in 2009, including dates at Toronto Motorsports Park in Cayuga, Ontario, starting with the season opener on May 16 and 17, at St. Thomas Dragway on July 11 and 12,  and a season-closer at the Southwestern Ontario track of the Grand Bend Motorplex on September 5 and 6.

Negotiations are underway way with several US race tracks based in Michigan, New York, Ohio and Pennsylvania as well as Quebec with the plan of presenting a six or seven event PMRA drag racing series for 2009.

For more information, contact Bruce F. Mehlenbacher Bruce@PMRA.ca